Search Engines Optimization (SEO)

Make it as easy as possible for search engines to parse your quality content web pages and get good inbound links with a link campaign to show search engines that your web site is important and trust worthy to achieve top 10 search engine positioning and improve web site traffic over Bing, Yahoo, Google and other major Search Engines & Directories.
Some missing key elements might be preventing the search engines from successfully crawling through all your pages which might be missing key product or services you offer but are invisible such as “text Within images”, Javascript, missing tags, compatible site map, friendly url’s and other very important measures can be taken to assure that the Search engines will be able to index your web site to the maximum of its potential.

Search Engines Marketing

Location of Organic/Natural SEO Listings

The example image above readable to the human eye but the text within is unreadable to search engines

Using ethical search engine optimization techniques, your web site should be useful and interesting to web surfers as well as readable by the search engines. If you have such a web site, make sure that there are no technical errors that prevent search engines from indexing your web pages.

The following are some of the steps taken when using our Top 10 Optimization process as well as must follow guidelines for every web site’s search engine positioning:

Check if search engines can read your web page content
If you have a great looking web site that is meaningless to search engines, you won’t be able to achieve high search engine rankings with that web site – no matter how good and interesting your web site content is.
In general, search engines cannot see content that is presented in images (GIF, JPEG, PNG, etc.), Flash elements, JavaScript and other script languages or other multimedia file formats, so if you have valuable text within an image try and implement this text again on that page

Check if search engines can find your web pages
If your web page navigation is based on JavaScript or Flash then chances are that search engines cannot find your web pages. Most search engines don’t follow JavaScript links and many search engines also cannot follow image links or flash.
To search engines, your web site can look like a one page site with hardly any content.

Check if your web server causes problems
It is very important that you choose a reliable hosting company. If your web server is down when search engines index your web pages then search engines cannot index your pages. Some web servers return an error message when a search engine spider wants to access a web page.

Check if your web page content makes sense to search engines
It’s important that you make the content of your web pages search engine ready. Search engines must be able to find out what your web pages are about.
If you put lots of keywords in your web page title, the meta tags and the body text of a web page then the web page will be somewhat relevant to many keywords.
If you want to get high rankings on search engines, then the web page must be very relevant to a search term.
Only highly relevant web pages can get high search engine rankings.

The following are some of the steps that might hurt your Top 10 efforts

Duplicate content can create problems
Search engines can find out which other web sites belong to you. In addition, the web site used the same meta description tag on dozens of pages. This can cause problems with search engines.

Check if your web site has the right inbound links
Some webmasters still believe that search engines will list their web sites if they just submit it. That’s not the case. Many search engines require at least one inbound link before they list a web site. In addition, the big search engines also rank web pages based on the number and quality of the inbound links. However, If inbound links are built too quickly, they don’t have a positive effect on the link rankings of a web site. Reciprocal links should be from related sites that have something in common with your own web site. Reciprocal links with unrelated sites don’t help. Links from a “bad” site might hurt your ranking.

Check if your web pages contain spam elements
A single spam element can destroy all of your SEO work. If you use hidden text or other spam elements on your web page then many search engines won’t list your web site, no matter how great its content might be. If you use white text on a white background, text in invisible CSS elements or similar elements that might be interpreted as spam then you should remove these elements as soon as possible. It will be difficult to get high rankings if your web pages contain spam elements.

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