Do I pay every time somebody click on my sponsored ads?

How many times can somebody click on my sponsored ads and

What is click fraud ?

We only pay once per user clicking on the ad so a repeat user clicking isnt adding a charge. Google knows that by the users ip, cookies and other method. and will refund any costs from irrelevant clicks. of course there is always somebody that tries to abuse this and that leads to click fraud.

Click fraud is your ad being clicked on but from a non relevant sources usually to drive your costs up and get your ad offline and budget depleted, click fraud is related to PPC platform only and we make sure that it doesnt happen by managing your PPC campaign on a regular basis